The future as imagined by Verner Panton and Vitra
In 2026, the design world celebrates the centenary of Verner Panton, the Danish architect and designer who transformed the way we think about shapes, colors, and spaces. A fundamental part of this legacy was built in partnership with Vitra, a brand that helped materialize his boldest ideas and bring them to the international stage.
More than a collaboration, the relationship between Panton and Vitra represented a meeting between creative vision and industrial excellence – a combination that redefined the limits of modern design.
A partnership that changed the history of furniture.
It was with Vitra’s support that Verner Panton was able to realize one of his greatest dreams: to create a mass-produced chair from a single molded piece. After years of experimentation, the iconic Panton Chair was born, launched in 1967 and, to this day, considered a landmark of 20th-century design.
Vitra was essential in this process, investing in technological research and productive innovation to transform a radical concept into a viable, durable, and accessible product for the global market.
Boldness as a common language
The affinity between Panton and Vitra went beyond technique. Both shared the same creative restlessness: to challenge the conventional. While the designer explored organic curves, intense colors, and synthetic materials, Vitra took on the role of catalyst for these ideas, betting on solutions that broke with the traditional aesthetics of furniture.
This synergy resulted in pieces that not only fulfill functions, but also evoke feelings and redefine the relationship between user and object.
Design as experience and identity
For Verner Panton, design was a total experience. In collaboration with Vitra, his creations have come to occupy not only residential environments, but also corporate, cultural, and public spaces, reinforcing the idea that furniture can express identity and stimulate new ways of living and working.
Vitra, in turn, preserves and updates this legacy, keeping Panton’s experimental essence alive in its contemporary portfolio.
Celebrating Verner Panton’s centenary is also celebrating the courage to innovate and reaffirming that design, when born from the dialogue between vision and technology, is capable of transcending generations.
And this legacy can be experienced firsthand. At the Pett Capellato Solutions Hub, it is possible to find models designed by the renowned architect, carefully selected to compose corporate and architectural projects that value identity, innovation, and timeless design.
